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September 8th, 2020

Correcting The Record, A Statement From Tanya Zuckerbrot, CEO & Founder, F-Factor

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ON THE RECORD STATEMENT FROM TANYA ZUCKERBROT, CEO & FOUNDER, F-FACTOR 

“We are proud of our company and of the hundreds of thousands of our customers and clients who have used the F-Factor diet and products safely for good health and a nutritious diet. The F-Factor Diet book was first published over 14 years ago, and it has been endorsed by countless nutritionists and physicians. Out of 174,000 distinct orders in the last 2+ years, we have had only 50 health-related complaints, less than .03 percent of total orders, and we will always work with our customers to identify and resolve any issue they’re having to ensure they can use our product safely. We have facts and science to support our results.”

PRESS RELEASES

10/08/20 – Instagram user Emily Gellis sued by CEO and Founder Tanya Zuckerbrot and F-Factor for over 4,500 recklessly false, defamatory and/or harassing messages

Facebook and Instagram cited as enabling Gellis’ abusive misconduct and for failing and refusing to enforce their own adopted standards

Press Release via PR Newswire

New York, NY—Tanya Zuckerbrot, MS, RD, internationally respected dietetic expert, founder and CEO of the F-Factor diet, filed a lawsuit today in New York State Court against influencer Emily Gellis for publishing over 4,500 false, defamatory and harassing statements for over 75 consecutive days since July of 2020, including as recently as today. Zuckerbrot is represented by Dan Webb, former United States Attorney in Chicago, and Lanny J. Davis, former Special Counsel to President Bill Clinton.

The complaint includes a detailed history of Gellis’ unrelenting posts, and the lack of regard for published product labels and certified F-Factor company information. Specific examples include:

  • The continued attacks against Zuckerbrot personally, including the false assertion that Zuckerbrot threatened to kill Gellis’ family, poisoned people daily, engaged in criminal wrongdoing, and sent people to physically harm Gellis.
  • The threatening posts by Gellis that caused Zuckerbrot to fear for her life and the safety of her family and employees and the exposure of Zuckerbrot’s home address and that of her children.
  • Gellis telling her followers that the F-Factor diet caused miscarriages, without any factual basis whatsoever for such a heinous accusation and in spite of the fact that an individual who told Gellis she suffered a miscarriage admitted, to the New York Times, that it was a lie.
  • The false statements Gellis sent to her followers that F-Factor products caused damage to intestinal lining, heart attacks, or death in some cases.
  • The recapitulation of Gellis’ narrative that F-Factor products contain harmful levels of arsenic.

 

The complaint alleges that Gellis’ smear campaign resulted in extensive financial and reputational harm to Zuckerbrot and F-Factor. According to the complaint, Gellis’ false and defamatory statements misled consumers about the safety of the F-Factor diet and F-Factor products, leading to a major reduction in F-Factor’s monthly revenue and overall valuation, the withdrawal of a planned lucrative capital investment in the company, and significant damage to the professional reputations of Zuckerbrot and F-Factor. On top of these considerable financial and reputational injuries, Gellis’ constant and malicious harassment of Zuckerbrot and her company caused severe emotional distress to Zuckerbrot. To redress these substantial losses and prevent further misconduct, Zuckerbrot and F-Factor seek compensatory and punitive damages from Gellis. The complaint also includes potential motives for Gellis’ continued attacks, including massive follower growth and corresponding financial gain that often accompanies it.

Damage caused by the defendant on F-Factor goes beyond financial ramifications, with her accusations threatening jobs, families, immunocompromised and at-risk individuals in need of structured nutrition, and the marginalized communities that receive aid from F-Factor philanthropies. 2

The lawsuit further discusses the failure of Facebook and Instagram to enforce their “Community Standards” which ultimately facilitated Gellis’ misconduct. Despite extensive efforts by Zuckerbrot and F-Factor, no action was taken to remedy or cease the continued abuse on behalf of these platforms. Though not named defendants, the suit calls out the lack of accountability exhibited by both.

“The Defendant Gellis may think she is immune from accountability for false, defamatory and/or harassing statements she made to substantially harm Tanya Zuckerbrot and F-Factor because she made the statements on social media platforms,” said Dan Webb and Lanny J. Davis, co-counsel in the case against Gellis. “But she is wrong, and we believe a jury of her peers in New York City will ultimately agree that her conduct is unlawful and maliciously reprehensible.”

F-Factor employs 80% women, and provided a higher median salary for its employees comparatively within the industry, in addition to its frequent community outreach that saw 250,000 bars donated to frontline workers during the pandemic, and massive donations to foodbanks across the US, amongst other programs.

For more information please visit F-Factor’s Correcting the Record Website: https://www.ffactor.com/facts/

For more information on the complaint, please visit: https://www.ffactor.com/wp-content/uploads/2020/10/FFcomplaint.pdf 

About Tanya Zuckerbrot

Tanya Zuckerbrot, MS, RD, is an internationally-known dietitian, a two-time bestselling author, and the creator and CEO of the renowned F-Factor Diet—a liberating and sustainable approach to weight loss and optimal health based on scientifically proven fiber-rich nutrition. Zuckerbrot has worked in private practice for more than 20 years and has advised thousands of clients including celebrities, business and government leaders, and media personalities to improve their health and manage their weight through nutrition. In addition to working with private clients, Zuckerbrot is a lecturer, consultant, spokesperson, and national media personality. In 2017, Zuckerbrot transitioned from clinician to CEO and oversaw operations of F-Factor from the ground up, releasing several successful products including F-Factor 20/20 Fiber/Protein Powders and Bars certified and produced with Zuckerbrot’s philosophy and approach. With Zuckerbrot’s leadership, F-Factor employs more than 80% women and advocates and provides higher median salaries for F-Factor Registered Dietitians than the national average for the profession. As founder and CEO, Zuckerbrot instilled a strong ethos for F-Factor to help those in need. For example, during the COVID-19 pandemic, F-Factor donated over 250,000 F-Factor Bars to over 200 hospitals, food banks and shelters across the country to support essential workers and those facing food insecurity. Zuckerbrot’s philanthropy extends outside the office as well, she is a Board Member of several philanthropic organizations. Zuckerbrot holds a master’s degree in Nutrition and Food Studies from New York University; is an accredited member of the American Dietetic Association, the Greater New York Dietetic Association, and the American Association for Diabetes Educators; and is a member of the National Association of Professional Women. Zuckerbrot holds a Commission of Dietetic Registration (CDR) Certificate of Training in Adult Weight Management as well as a CDR Certificate of Training in Childhood and Adolescent Weight Management.

About F-Factor

Fad diets come and go, but after more than two decades of success stories and ongoing praise from the media, The F-Factor Diet has stood the test of time. Now hailed as the go-to lifestyle program for anyone who wants to improve their health and lose weight for good, F-Factor’s scientifically proven approach allows you to see results without hunger, deprivation, or denial. Change your life without disrupting your lifestyle: dine out, drink alcohol, eat carbs, and workout less from Day 1.

The F-Factor Program has been endorsed by numerous physicians and dieticians, including Dr. Jerome Zacks, Assistant Clinical Professor at the Mount Sinai Medical Center: “The F-Factor Diet is packed with critical facts that 3

form the foundation for a knowledge-based approach to lifestyle nutritional success. Tanya’s scholarly approach is a gift that gives forever. Her contribution to preventative health care is immeasurable.”

To learn more about the F-Factor Program, the bestselling F-Factor Diet Book, and F-Factor products visit our website at https://www.ffactor.com 

9/10/20 – F-Factor Announces the Creation of it’s “Correct The Record” Website

'This is the place to go to find the truth and facts about the F-Factor diet, and it will contradict anonymous misinformation and smears,' says F-Factor CEO and Founder Tanya Zuckerbrot, MS, RD

Press Release via PR Newswire

F-Factor founder and CEO Tanya Zuckerbrot, MS, RD, today announced the creation of a “Correct the Record” website linked to her company’s website, www.ffactor.com/facts, which will serve as the destination place for anybody who has questions about the F-Factor diet. The website will also address customer and client concerns, which CEO Zuckerbrot said, “is still our primary mission – to help all find the real health benefits from following the program prescribed in the book and on our label and to use our products responsibly – and to respond to any perceived adverse health effects to help our customers address them and determine their true origins.”

“The Correct the Record website is designed to be a destination for all customers and in the media to get the facts – not from anonymous anecdotes that may leave incorrect impressions about our diet,” Zuckerbrot added.

Zuckerbrot’s attorney and public spokesperson, Lanny J. Davis, former Special Counsel to President Clinton and a member of President Bush’s Privacy and Civil Liberties Oversight Board, also reminded those who are making assertions about the diet to be “careful about accuracy in assuming that an adverse health effect is a result of the diet, rather than from allergies or from not following the prescribed program and product labels.”

“We are hopeful that anyone who wrongly attributes an adverse health effect to the F-Factor diet would consult with F-Factor directly, rather than resorting to anonymous comments posted on social media platforms,” Davis said. “We can assure you that Tanya Zuckerbrot and her entire company care and want to hear from any concerned customer. The new Correct the Record website should be a resource for facts and accurate information that all customers can rely on.”

Zuckerbrot reminded her followers in a recent post on her Instagram account to be careful to follow the prescribed program of the F-Factor diet set forth in her book as well as on the labels of F-Factor products. “This diet is not for everyone. We know some people may experience health effects if they are allergic to whey or if they don’t begin the diet, as prescribed, slowly and follow the limits on fiber and protein as prescribed in the program. And we stand ready to help those clients and customers.”

The “Correct the Record” page will respond to those who have experienced health issues to try to address them and offer advice and reminders to follow the prescribed program in the book. It will also be the place where additional facts and information about the company will be contained and information directly contradicting the misinformation published on an Instagram account that knowingly traffics in false innuendo and misinformation.

“We must correct the record because the truth matters when it comes to science,” Zuckerbrot said. “Our tight-knit community that has found the diet so successful and so healthy deserves the truth, and wants us to correct from the misinformation by those on social media platforms who traffic in lies and baseless innuendo.”

One example of the misinformation the website is trying to correct is that an Instagram account falsely asserted that F-Factor products uses “Guar Gum.” In fact, as is clearly disclosed on the F-Factor product labels, the products contain “Partially Hydrolyzed Guar Gum,” which is a safe and healthy source of fiber.

“We ask all users of our diet to go to our ‘Correct the Record’ site to get the real truth – and reject those who trade in blatant falsehoods from anonymous sources,” Tanya Zuckerbrot continued. “The power is in the truth. Over the past 2 years since we first started selling the F-Factor products we have had over after 174,000 distinct product orders with less than .03% of health-related complaints. But even if there is one adverse health reaction at all, we are concerned. Such rashes or other effects might be caused by an allergic response to the whey or a reaction to ingesting excessive amounts of fiber beyond those prescribed in our program. We want to hear from anyone with these reactions and help address their concerns.”

The Correct the Record page will also contain company statements on a variety of issues and responses to any misstatement of fact, wherever it is published. In particular, please be sure to read Tanya’s personal note to the F-Factor community: https://www.ffactor.com/ctr-community-statement/. The company asks all to go to [email protected] to tell us about any adverse health effects you believe are a result of the F-Factor diet so the company can assist you.

About F-Factor:
Fad diets come and go, but after more than two decades of success stories and ongoing praise from the media, The F-Factor Diet has stood the test of time. Now hailed as the go-to lifestyle program for anyone who wants to improve their health and lose weight for good, F-Factor’s scientifically proven approach allows you to see results without hunger, deprivation, or denial. Change your life without disrupting your lifestyle: dine out, drink alcohol, eat carbs and workout less from Day 1.

The F-Factor Program has been endorsed by numerous physicians and dieticians, including Dr. Jerome Zacks, Assistant Clinical Professor at the Mount Sinai Medical Center: “The F-Factor Diet is packed with critical facts that form the foundation for a knowledge-based approach to lifestyle nutritional success. Tanya’s scholarly approach is a gift that gives forever. Her contribution to preventative health care is immeasurable.”

To learn more about the F-Factor Program, the bestselling F-Factor Diet Book, and F-Factor products visit our website at www.ffactor.com.

8/28/20 – F-Factor Founder Tanya Zuckerbrot, MS, RD, appeared on NBC’s TODAY Show to Set the Record Straight on Her Fiber and Health-Focused Diet

On the TODAY Show, Zuckerbrot Announced She Has Publicly Posted F-Factor's 'Certificate of Analysis' to Show the Safety of her Natural-Ingredients in F-Factor's Products

Press Release via PR Newswire

NEW YORK, Aug. 28, 2020 — Tanya Zuckerbrot, MS, RD, founder and CEO of F-Factor and creator and author of The F-Factor Diet, appeared Thursday morning on NBC’s TODAY Show to set the record straight on the fiber-focused diet and lifestyle that has been helping people lose weight while living their best lives for two decades.

The best-selling “F-Factor Diet,” published 14 years ago, has sold over 100,000 copies. The program, which has been endorsed by numerous physicians and dieticians, emphasizes the benefits of a high-fiber diet for weight management and improving overall health.

“At F-Factor, our message is not about restriction, but about adding fiber rich foods into your diet. Fiber has numerous proven weight management properties and clinical health benefits. Fiber not only keeps you feeling full for a long time, but diets high in fiber are associated with lowering the risk of cholesterol, heart disease, diabetes, breast cancer, colon cancer, reduction of blood pressure, and many other health conditions,” said Zuckerbrot.

Zuckerbrot, who has helped countless people all over the world lose weight and improve their health without deprivation, denial, or hunger, also announced on NBC’s TODAY Show, that F-Factor has posted the company’s “Certificate of Analysis,” (CoA) on the F-Factor’s Instagram account and website. A CoA provides information on a supplier’s production process, including testing for natural metals and microbiological content.

NBC independently reviewed F-Factor’s CoA ahead of the interview and confirmed that the levels of all naturally occurring compounds in the F-Factor CoA were safe for consumption.

“Given the publication of anonymous reports expressing concerns about the safety of F-Factor products, we decided to publish the Certificate of Analysis – redacting only proprietary information,” said Zuckerbrot. “Although it is not industry standard to release these documents, F-Factor is committed to being transparent with customers. As a company, we are always learning. We regret not releasing the CoA sooner, but we are committed to learning from this experience.”

The founder and CEO also corrected the record on claims of trace metals in F-Factor’s consumable products.

“The earth’s soil naturally contains trace levels of metals. Therefore, anything grown in the soil, even organically, from strawberries to spinach to rice can contain trace amounts of metals,” said Zuckerbrot. “Because F-Factor products are made with all-natural ingredients, they too can contain the same trace amounts. We test to ensure that our products are all-natural, non-GMO, and 100% safe for consumption.”

While the F-Factor Diet itself has been helping people manage their weight and improve their relationship with food for over 20 years, the consumable F-Factor products – bars and powders – came to market in 2018. The F-Factor protein bars and powders are an all-natural, healthy, and delicious way of adding fiber to your diet, but they are not essential to eating the F-Factor way. In fact, F-Factor always recommends getting fiber from whole foods first.

“I am a registered dietician. I’ve been eating this way for twenty years, and I will be eating this way for the rest of my life to manage my weight without hunger while improving my health. For me, the F-Factor Diet is about food freedom. It is not a calorie counting diet and it is not restrictive. I developed the F-Factor diet to provide ample calories, which is why I ask my customers not to try to customize or alter the program that is prescribed in the book or take it to any extremes,” said Zuckerbrot. “F-Factor is about learning how to eat to honor your health and your waistline. Our goal is to educate people on how to improve their lifestyle through their relationship with food. With education comes empowerment, and we are committed to empowering every one of our customers with the tools they need to live happier, healthier lives.”

About F-Factor:
Fad diets come and go, but after more than two decades of success stories and ongoing praise from the media, The F-Factor Diet has stood the test of time. Now hailed as the go-to lifestyle program for anyone who wants to improve their health and lose weight for good, F-Factor’s scientifically proven approach allows you to see results without hunger, deprivation, or denial. Change your life without disrupting your lifestyle: dine out, drink alcohol, eat carbs, and workout less from Day 1.

The F-Factor Program has been endorsed by numerous physicians and dieticians, including Dr. Jerome Zacks, Assistant Clinical Professor at the Mount Sinai Medical Center: “The F-Factor Diet is packed with critical facts that form the foundation for a knowledge-based approach to lifestyle nutritional success. Tanya’s scholarly approach is a gift that gives forever.  Her contribution to preventative health care is immeasurable.”

To learn more about the F-Factor Program, the bestselling F-Factor Diet Book, and F-Factor products visit our website at www.ffactor.com