July 15th, 2019

Introducing: Fiber In The Air

Put your hands (and your fiber) up


It’s contest time! 

Where do you take your F-Factor FIBER/PROTEIN Bars? Whether it’s to the gym, along for your commute, when you travel, or anywhere in between, you can now get rewarded for it! Introducing: FITA, Fiber In The Air! FITA is the newest way you can score some F-Factor products for being a loyal Fiber/Protein Bar user.

FITA is a fun contest that rewards you for doing what you’re already doing. You keep FIBER/PROTEIN Bars in your purse, you bring them on a hikes, you have them at the beach. You go to the park, the office, the gym, Norway, Abu Dhabi, and Hotel Du Cap too. Now all you have to do is throw it in the air, take a pic and show us!⁣⁣⁣

We want to see where you’re bringing your FIBER/PROTEIN Bars, so tell us loud and proud by posting it on Instagram…. and you can win MORE BARS!

This contest is a weekly contest, meaning there will be multiple winners this summer – 1 per week!


To participate in each round, submit your entry (instructions below) by the deadline that round (every Friday at 11:59pm EST). After the round has closed, we will select finalists based on composure, originality of location and shot, and overall quality of the picture.

Now, this is where it gets really fun. YOU get to choose the winner. The finalists’ submissions will be posted on F-Factor’s Instagram story that following Monday and you will be able to vote to select the winner. Winners will be announced Tuesday mornings.

Each week one lucky winner will win one (1) box of F-Factor Chocolate Brownie FIBER/PROTEIN Bars, one (⁣⁣⁣1) box of F-Factor Peanut Butter FIBER/PROTEIN Bars⁣⁣⁣ and one (1) 1 F-Factor Carrier Case (to carry them in)⁣⁣⁣.

Please note, once a round closes, the next one opens. So if you submit a picture after the clock strikes 12 and Friday becomes Saturday, it will be included in the next week’s round of entries. ⁣⁣

  1. POST your FITA pic on your IG feed or story – Note: the better the scenery and more original the location, the better the chances of progressing to the finalist round of the week
  2. TAG @f_factor@tanyazuckerbrot#fiberintheair and #ffactorapproved⁣⁣⁣ in your post
  3. SUBMIT your entry via email to [email protected] by Friday (11:59pm) that week⁣⁣⁣. Submissions must include your name, location (of the picture), IG handle, a screenshot of your IG story/post⁣⁣ and a link to your post.

Every week the window for submissions for that round will close at 11:59pm EST. Submissions will be selected to move on to the finalist round based on their composure, originality of location and shot, and overall quality of the picture.


Questions? Please reach out to [email protected] if you have any contest-related inquiries. Looking for some inspo to get started? Be sure to check out the hashtag #FiberInTheAir to see the other submissions. Cheer your fellow F-Factor fans on by throwing some likes their way – everyone likes likes!

Need more bars to begin with? Click here to order.

Be sure to stay tuned to F-Factor’s Instagram page to see if you won. Good luck and remember…the camera eats first 😜

*This contest is not sponsored, administered, or associated with Instagram/Facebook. Must be 18 years or older and a current resident of the continental US or Canada to win.